市场营销学士学位
概述
The 市场营销学士学位 program prepares students for a variety of professional career paths in marketing. 还有额外的课程, students have opportunity to meet requirements for getting professional certifications such as 市场营销 管理 Certification through AIPMM, Certified Product 管理 (CPM), and Certified Product 市场营销 Manager (CPMM).
课程
The 市场营销学士学位 is a 120 semester-hour program that builds upon a business core curriculum. The curriculum includes Principles of 市场营销 (MKTG 306), 市场营销 Channels and Institutions (MKTG 307), 市场营销 Communication (MKTG 336), 市场营销 Decision Making Theory and Practice (MKTG 430), and Strategic 市场营销 管理 (MKTG 435).
Course requirements for a BBA degree in marketing are described in the 本科 Catalog of 德克萨斯南方大学.
职业生涯
市场营销 graduates from our department gain knowledge needed for entry into 市场营销 jobs such as:
- 品牌/产品经理
- 招生代表
- 市场营销助理
- Public Relations Representatives
- 社交媒体经理
- 销售代表
就业前景
According to the most recent survey in the Occupational Outlook Handbook of the Bureau of Labor Statistics, the growth rate for Advertising, Promotion and 市场营销 Managers for the 2016-26 period is 10 percent. The median annual wage for these professionals was $133,460 in 2018.